I do this at the risk of being mistaken for a sleezy Multi-Level-Marketing salesperson offering "A once-in-a-lifetime, ground-level business opportunity" ....
I just went to www.vistaprint.com and ordered a free set of 250 business cards to promote www.BillSplit.com. They won't be arriving for another 2 weeks, since I selected the standard processing (14 days). After shipping and "processing" the total came out to $8.95. How are they able to offer this for "free?" There's an ad for vistaprint.com on the back of every card.
Now, don't mistake me for a cheapskate (even though I am in some ways). I've already spent HOURS/DAYS/WEEKS on the website and programming. This is a FREE site, for the good of the Internet/Mankind/World. I should get some sort of anti-cheapskate points for that. Money-wise I want to spend as little as possible to get the word out about www.BillSplit.com -- I'll do it as a one-man-show, one person at a time... otherwise how are people supposed to find out?
So my plan is to take these business cards and distribute them onto campus post boards, onto people's cars, near dorms, apartments with student roomates etc. I'm not asking for any money, and I haven't even implemented Google Ads yet. I equate Google Ads to playing the penny slots in Vegas. I won't make much money, and the money I get probably won't even be enough to buy lunch. But it'll still be fun to see the numbers, however small they may be.
Someone asked me about www.BillSplit.com, "How's this going to make money?" My answer was, "I don't care if it makes money or not. As long as people use it and appreciate it I'll be happy"
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Disclaimer The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.